It all flows by itself, you keep control
We connect your sources to your channels. No import or export, no Excel. Everything flows through automatically and stays current, live in sync.
Four steps to one clean catalogue
No months-long migration project. You connect your sources, and SyncRefine does the rest.
Connect your sources
Connect your webshop, your ERP, supplier files, feeds and even loose Excel or email attachments. SyncRefine reads them all, in any format, however messy.
- Webshops like Shopify, Magento and WooCommerce
- ERP systems such as AFAS and Exact
- Files, feeds, email and API, and more on request
The AI puts everything into your structure
The AI recognizes what each delivery contains and converts it to your layout: your fields, your categories, your naming. "Anthracite", "Grau" and "grey" become one colour by themselves. And anything that deviates or clashes stands out immediately.
- Every field lands in the right place by itself
- Duplicate products and values are merged
- Deviations and conflicts are visible right away, nothing gets swept under the rug
Enrich and automate
The AI fills in what is missing, in any field: descriptions, translations, attributes from photos, tidy copy. You set the rules and stay in charge; built-in checks guard the quality.
- Complete sales copy, easier to find in Google
- Translate into any language, sell across the border
- Nothing goes live unseen: you approve
Sales-ready to every channel
Your catalog flows automatically to your webshop, marketplaces and feeds. Change something at the source and it is instantly right everywhere. Always in sync, never keeping things up to date again.
- Webshop, marketplaces, Google Shopping and more
- Always current, without looking back
- One source of truth for your whole team
Every source, translated to your fields
A dedicated connection per source that puts all fields and all options onto your structure. Colour, Mat. and cat_3 become Colour, Material and Category. Duplicate values like colours and sizes come back to your standard too, configurable per source.
From dozens of spellings to your own list
Your suppliers write ‘purple’, ‘lila’ and ‘violet’. It is all Purple. SyncRefine translates them into your own colour, so your shop filter stays clean instead of a hundred variants that mean the same thing.
Your shop stays yours. We build on it, not over it.
You built your shop by hand. During onboarding we link to it, we overwrite nothing. Your work stays sacred.
We link, we do not overwrite
We connect your existing products. Your hand-crafted work stays.
Your fields are locked
What you set by hand stays yours. The AI never touches it.
New products in a queue
In exactly your style and structure. Or better.
Nothing goes live unseen
You approve. Every change with audit and rollback.
New items? You decide what happens, per source.
Trust a source? Let new products flow straight in. Not sure? Send them to the queue and approve or reject each one. Or skip them. You set the behaviour per source, and change it whenever you want.
Small price and stock changes flow through automatically. Unusual jumps are set aside for your review.
Bad data never slips in unseen
SyncRefine checks every change before it goes live. Wrong prices, stock that suddenly drops to 0, mass deletions or duplicate SKUs are set aside. Your shop stays unchanged until you approve.
Stopped before publishing
A supplier feed sent 340 products priced at € 0.99. An unusual jump. SyncRefine held them back, your shop stayed unchanged.
Strict
Every push is checked and approved first.
Monitored
Keeps running, but stops the moment something is unusual.
Autonomous
Trusted sources flow straight through.
Review per source, per product, even per field
In the queue you decide what goes live. Sometimes you approve everything at once, sometimes you take one field and leave the rest, sometimes almost nothing. You stay in control.
What you set or lock by hand stays yours. SyncRefine does not touch it.
No months-long project. No expensive development costs.
The AI recognizes every delivery and reshapes it to your structure; our experts adjust where needed. That is how SyncRefine connects directly and gets you live in days, not months. You approve, and everything stays in sync by itself.
The traditional way
- Months-long implementation
- Expensive consultants and dev costs
- Static custom work that ossifies
- Rebuilding your whole structure
With
- AI connects every source automatically
- Hybrid: AI plus our experts
- Live in days, not months
- Connects to your structure, no rebuild
The AI does the work, you keep control
SyncRefine is not a black box. Our experts set everything up with you, and you see per field where the data comes from.
What the AI does for you
- Read sources and recognise fields
- Clean, deduplicate and standardise data
- Write descriptions and translate
- Pull attributes from photos and text
Where you and our experts steer
- Define your structure and rules together
- Quality gates that fit your brand
- Personal onboarding, no DIY setup
- Watch along and adjust whenever you want
A lighter PIM alternative
Torn between a full PIM and something lighter? SyncRefine is not a full PIM, but a data hub that pulls in your sources, structures them and pushes sales-ready data to your channels. For many shops that is exactly enough, without the weight of a large PIM project.
Read: do you need a PIM?See it live on your own data
In half an hour we show you what SyncRefine does with your sources. No obligation and fully tailored.
“We always start with your data. That way you see the value right away, before you decide anything.”