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SyncRefine
In the chain

You load nothing. We do it all.

We connect your sources to your channels. No import or export, no Excel. Everything flows through automatically and stays current, live in sync.

Your source(s)
Live grid
Google Drive
Dropbox
REST API
CSV
Excel (XLSX)
XML
FTP / SFTP
HTTP / URL
Email
AFAS
Exact
Dynamics 365
Live grid
Google Drive
Dropbox
REST API
CSV
Excel (XLSX)
XML
FTP / SFTP
HTTP / URL
Email
AFAS
Exact
Dynamics 365
Source not listed? Our experts are happy to build an extra integration.
SyncRefine
From source to sales-ready.
Shop + channels
Magento
Shopify
WooCommerce
Shopware
PrestaShop
BigCommerce
Akeneo
Amazon
Google
Magento
Shopify
WooCommerce
Shopware
PrestaShop
BigCommerce
Akeneo
Amazon
Google
Channel not listed? Our experts are happy to build an extra integration.
How it works

Four steps to one clean catalogue

No months-long migration project. You connect your sources, and SyncRefine does the rest.

Dimensions in one cell
DIM_MM · 620x820x450
Length62 cm
Width82 cm
Height45 cm
Internal category code
cat_3 · SF-02
Category
Sofas
Colour in capitals
Colour · COGNAC
Colour
Cognac
Clean option lists

From dozens of spellings to your own list

Your suppliers write ‘purple’, ‘lila’ and ‘violet’. It is all Purple. SyncRefine translates them into your own colour, so your shop filter stays clean instead of a hundred variants that mean the same thing.

As delivered
yellowgelbokerpurplelilavioletblueblaunavygreengrünsaliegroen
Your standard
Yellow
Purple
Blue
Green
Automating with AI is now

No months-long project. No expensive development costs.

The AI connects, our experts steer. So you are live in days, not months. And you never rebuild your structure: SyncRefine reads how you want it and connects to that.

The traditional way

  • Months-long implementation
  • Expensive consultants and dev costs
  • Static custom work that ossifies
  • Rebuilding your whole structure

WithSyncRefine

  • AI connects every source automatically
  • Hybrid: AI plus our experts
  • Live in days, not months
  • Connects to your structure, no rebuild
Your existing shop

Your shop stays yours. We build on it, not over it.

You built your shop by hand. During onboarding we link to it, we overwrite nothing. Your work stays sacred.

We link, we do not overwrite

We connect your existing products. Your hand-crafted work stays.

Your fields are locked

What you set by hand stays yours. The AI never touches it.

New products in a queue

In exactly your style and structure. Or better.

Nothing goes live unseen

You approve. Every change with audit and rollback.

PIM, or maybe not?

A lighter PIM alternative

Torn between a full PIM and something lighter? SyncRefine is not a full PIM, but a data hub that pulls in your sources, structures them and pushes sales-ready data to your channels. For many shops that is exactly enough, without the weight of a large PIM project.

Read: do you need a PIM?
You control the queue

New items? You decide what happens, per source.

Trust a source? Let new products flow straight in. Not sure? Send them to the queue and approve or reject each one. Or skip them. You set the behaviour per source, and change it whenever you want.

Behaviour per source
Exact
ERP
Supplier feed
Feed
New supplier
Excel

Small price and stock changes flow through automatically. Unusual jumps are set aside for your review.

QueuePending
Dining chair Dax
New / Supplier feed
ApproveReject
Bar stool Nord
New / New supplier
ApproveReject
Guarded before publishing

Bad data never slips in unseen

SyncRefine checks every change before it goes live. Wrong prices, stock that suddenly drops to 0, mass deletions or duplicate SKUs are set aside. Your shop stays unchanged until you approve.

Stopped before publishing

A supplier feed sent 340 products priced at € 0.99. An unusual jump. SyncRefine held them back, your shop stayed unchanged.

Some of what we catch
What we seeWhat happens
Price far outside normalSet aside, you decide
Mass deletionDeletions held back
Duplicate SKU or empty required fieldFlagged before publishing
Column gone or renamedImport paused, you get a notice
How strictly we guard is something we set together.

Strict

Every push is checked and approved first.

Monitored

Keeps running, but stops the moment something is unusual.

Autonomous

Trusted sources flow straight through.

You decide

Review per source, per product, even per field

In the queue you decide what goes live. Sometimes you approve everything at once, sometimes you take one field and leave the rest, sometimes almost nothing. You stay in control.

In the queue2
Dining chair Dax
€ 149,-
Approved
Floor lamp Lume
€ 89,-
ApproveReject
Oak desk Fenn
€ 329,-
ApproveReject
Decide per field
Dining chair Dax
€ 149,-
Brand
Nordic Home
taken
Category
Dining chairs
taken
Colour
Sage green
taken
Price
€ 149,-
locked
Description
Your own copy
locked

What you set or lock by hand stays yours. SyncRefine does not touch it.

AI and experts

The AI does the work, you keep control

SyncRefine is not a black box. Our experts set everything up with you, and you see per field where the data comes from.

What the AI does for you

  • Read sources and recognise fields
  • Clean, deduplicate and standardise data
  • Write descriptions and translate
  • Pull attributes from photos and text

Where you and our experts steer

  • Define your structure and rules together
  • Quality gates that fit your brand
  • Personal onboarding, no DIY setup
  • Watch along and adjust whenever you want

See it live on your own data

In half an hour we show you what SyncRefine does with your sources. No obligation and fully tailored.

No obligation and fully tailored

We always start with your data. That way you see the value right away, before you decide anything.

Kenneth Dekker
Automation & data integration