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Automations

Automations that keep your catalogue in order for you

Assemble product data automations from ready-made building blocks. Set them up once, then they do the work. On your whole catalogue or per supplier, you choose.

The principle

Building blocks, two levels, four moments

An automation is a rule you assemble yourself. No code, no migration project. You decide what happens, on what, and when.

Building blocks

Click rules together without code. From cleaning up text to translating with AI.

Two levels

On your whole catalogue, or only on the products of one supplier.

Four moments

Continuously, on approval, once or manually. You decide when they run.

The building blocks

15 building blocks. Zero lines of code.

From simple clean-up to smart decisions and AI. Grouped by what they do for you.

Click a building block for an explanation and an example.

Data quality
Enrichment
Smart routing
Product structure
AI and linking
No code

Rules you simply write down

A decision table reads from top to bottom. The first rule that matches wins. That is how you set, for example, the shipping class of every product, without a single line of code.

IfThen
Weight more than 10 kgShipping class: Heavy
Length more than 100 cmShipping class: Large
Category is electronicsLabel: Fragile
OtherwiseShipping class: Standard

Works on any field, from shipping class to brand, audience or valuation.

Nothing is lost

Every edit comes as a layer over your data

Unlike ordinary systems, we never overwrite your original. Your source data always stays at the bottom, exactly as it came in. Every rule, AI enrichment or manual change comes on top of it as a separate layer.

Manual always wins

Adjust a field yourself and that stays, even if an automation runs later. And with one click you are back on the original source.

What the customer sees
The composed top. This goes to your shop and channels.
composed from these layers
Manual changereplaces
Price adjusted by hand.
AI enrichmentadds
Colour, material, description and any language.
Automationsadds
Brand, category and SEO filled by rules.
Original from your sourcebase
Exactly as it came in. Never changed.
AI assistant

AI you bring in where it helps

Translate, rewrite, build up descriptions or read attributes from a product photo. The AI building block by default only runs once you approve an item, so you never pay for what you do not use.

  • Translate titles and copy into any language
  • Rewrite raw supplier copy into your tone of voice
  • Generate a complete description from loose attributes
  • Read colour, material and size from a product photo
The same text a second time? That comes from the cache, at no extra cost.
Product name
NLDining chair Dax, black velvetbron
ENDining chair Dax, black velvet
DEEsszimmerstuhl Dax, schwarzer Samt
FRChaise Dax, velours noir
You decide

When an automation runs, you decide

Four moments, from fully automatic to only at your button. That way you keep grip and costs in hand.

Continuously

Runs automatically as soon as data changes. Free, because it is pure database.

On approval

Only once you approve an item. Saves cost on what you would not push anyway.

Once

Run once now, then not again on its own.

Manual

Only when you click run.

AI building blocks are set to on approval by default, so costs never surprise you.

With guarantees

Runs on everything, never touches your core

Automations work on your whole catalogue or per supplier, but there are things they never touch. And you always see first what is going to happen.

Core fields protected

SKU, EAN and barcodes are never changed. Those are sacred.

Always a preview first

You see exactly what changes before you apply anything.

Only what changes

Only items that really change are processed again.

The result

Less manual work, better data

Automations take over the repetitive work, so your team can focus on growth and better products.

15
building blocks
0
lines of code
98%
data quality
Any language
translated automatically
Frequently asked questions

Automation FAQs

No. Every edit comes as a layer over your original. Your source data is always kept and you are back on the source with one click.

The AI building block by default only runs once you approve an item, and the same edit is cached per item. That way you never pay twice or for work you do not push.

No. You assemble automations from ready-made building blocks. From cleaning up text to decision tables and AI, all without code.

Yes. You run an automation on your whole catalogue, or only on the products of one supplier. You choose the level.

Always. Because your original never disappears, you set any field back to the source with one click.

Curious what automations do with your data?

We always start with your own files. That way you see straight away what it delivers, before you decide anything.

We think along and build a plan together

Automating with AI is now. In half an hour we show you what that delivers for your business.

Kenneth Dekker
Automation & data integration