One central product catalogue, from all your sources
SyncRefine merges all your suppliers into one sales-ready record per product. For every field, you see where it came from.
Every product once, in your structure
However many suppliers deliver a product, in SyncRefine it exists as one clean record. In your fields, in your language.
Name, price, stock, brand, SEO and more. The full sales-ready product in one fixed structure.
Add any attribute your sector needs. Your catalogue, your structure.
Colour and size variants under one product, and your categories as one source of truth.
A customer profile that knows you
Already have a set-up shop? SyncRefine analyses your layout with AI and builds a customer profile. That way the system knows your way of working and every source connects seamlessly, exactly how you want it.
For every field, you see who wrote it
Every field has exactly one owner. Never any doubt about where a value came from: straight from the source, by an automation, with AI, or by hand.
Always traceable
Because every field carries its own provenance, you know exactly what you sell and why. No black box, no guesswork.
The AI builds your catalogue. You stay in control.
SyncRefine does the heavy merging, translating and enriching. You decide what counts and correct it with one click.
SyncRefine does the work
- Merges all your sources into one record
- Fills, translates and enriches every field
- Watches the quality, day and night
You stay in control
- Your manual value always wins
- Lock a field and nothing touches it
- One click back to the original source
From ten suppliers to one clean record
SyncRefine matches products on SKU, EAN and more, and merges the same articles into one record. Different spellings become your standard.
purple, lilac and violet all become Purple. 47 spellings become your 12 colours.
From ten versions to one truth
- The same product under five supplier codes
- Half-filled, conflicting fields
- No idea where a value came from
- Retyping files all over again every day
- One clean record per product
- Complete and sales-ready, in your structure
- For every field, you see where it came from
- Merged and updated automatically
Your catalogue watches itself
SyncRefine checks every delivery and holds back anomalies before they reach your shop. You only see what really needs attention.
Fast photos, a better spot in Google
Google factors load speed into your ranking, and heavy supplier photos slow your page down. SyncRefine turns every photo into a light, sharp file in the right size, automatically.


Google rates slow pages lower. Light photos keep your shop fast, good for your ranking and your sales.
From mini thumbnail to large on the product page: the right size automatically everywhere, always sharp.
The same photo across a hundred products is stored once. No duplicate files, no bloated storage.
Your perfect catalogue flows to every channel
One clean record feeds your webshop, marketplaces and feeds. Only changes go out, with exactly the right fields per channel.
You can read about all channels and the safety in transit on Integrations.
Product catalogue FAQs
It is one clean record per product, merged from all your sources. Complete, in your structure, and for every field you know where it came from.
SyncRefine matches on hard identifiers like SKU, EAN and barcode, and on top of that recognises the same products via name and attributes. Edge cases go to the queue.
Yes. What you set by hand wins over automations. You can also lock a field, so nothing touches it any more.
Always. Your source stays the bottom layer. With one click you peel an enrichment off and the original value is back.
Yes. You see per field how complete your catalogue is, duplicate SKUs are flagged and unusual price or stock jumps are set aside for review.
Yes. We turn every supplier photo into a light, sharp file in the right size for every spot, automatically. That keeps your pages fast, which counts for Google, and you save storage because the same photo is stored only once.
Curious what your catalogue will look like?
We always start with your own files. That way you see right away what one clean record looks like, before you decide anything.
“In half an hour we show you how your scattered data becomes one sales-ready catalogue.”