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SyncRefine
Central catalogue

One central product catalogue, from all your sources

SyncRefine merges all your suppliers into one sales-ready record per product. For every field, you see where it came from.

One record

Every product once, in your structure

However many suppliers deliver a product, in SyncRefine it exists as one clean record. In your fields, in your language.

78 fixed fields

Name, price, stock, brand, SEO and more. The full sales-ready product in one fixed structure.

Unlimited own fields

Add any attribute your sector needs. Your catalogue, your structure.

Variants and categories

Colour and size variants under one product, and your categories as one source of truth.

A customer profile that knows you

Already have a set-up shop? SyncRefine analyses your layout with AI and builds a customer profile. That way the system knows your way of working and every source connects seamlessly, exactly how you want it.

Provenance per field

For every field, you see who wrote it

Every field has exactly one owner. Never any doubt about where a value came from: straight from the source, by an automation, with AI, or by hand.

Always traceable

Because every field carries its own provenance, you know exactly what you sell and why. No black box, no guesswork.

Dining chair Dax
SKU 30.114120 · 3 sources
Sales-ready
BrandRiviera Maisonautomation
CategoryDining chairsvia AI
ColourCognacfrom the source
Selling price€ 249,-manual
DescriptionSturdy leather dining chairvia AI
AI and you

The AI builds your catalogue. You stay in control.

SyncRefine does the heavy merging, translating and enriching. You decide what counts and correct it with one click.

SyncRefine does the work

  • Merges all your sources into one record
  • Fills, translates and enriches every field
  • Watches the quality, day and night

You stay in control

  • Your manual value always wins
  • Lock a field and nothing touches it
  • One click back to the original source
Merging

From ten suppliers to one clean record

SyncRefine matches products on SKU, EAN and more, and merges the same articles into one record. Different spellings become your standard.

purple, lilac and violet all become Purple. 47 spellings become your 12 colours.

Who wins when values conflict
When values conflictWins
StockThe supplier is leading
PriceYour set price stays
SKU, EAN, barcodeStay protected, always
Edge caseGoes to the queue, you decide
The difference

From ten versions to one truth

Without SyncRefine
  • The same product under five supplier codes
  • Half-filled, conflicting fields
  • No idea where a value came from
  • Retyping files all over again every day
With SyncRefine
  • One clean record per product
  • Complete and sales-ready, in your structure
  • For every field, you see where it came from
  • Merged and updated automatically
Self-monitoring

Your catalogue watches itself

SyncRefine checks every delivery and holds back anomalies before they reach your shop. You only see what really needs attention.

Spotted automatically
Last night, before anything went to your shop
96%
sales-ready on average
Duplicate SKU 30.114120
Same article, two suppliers
Set aside
Price €249 → €24,90
Unusual jump of −90%
To review
312 products gone in feed
Mass deletion in delivery
Blocked
Images

Fast photos, a better spot in Google

Google factors load speed into your ranking, and heavy supplier photos slow your page down. SyncRefine turns every photo into a light, sharp file in the right size, automatically.

As delivered
HEIC
IMG_4821.HEIC4032 px4,2 MB
tiltedcamera-info
Slow, holds your page back
Sales-ready
WebP
98% lighter
product.webp960 px84 KB
OverviewProduct pageZoomMarketplace
Light, loads instantly
Fast pages count towards your spot in Google. This photo clears the Core Web Vitals with room to spare.
Faster in Google

Google rates slow pages lower. Light photos keep your shop fast, good for your ranking and your sales.

Always sharp, everywhere

From mini thumbnail to large on the product page: the right size automatically everywhere, always sharp.

No wasted storage

The same photo across a hundred products is stored once. No duplicate files, no bloated storage.

Outbound

Your perfect catalogue flows to every channel

One clean record feeds your webshop, marketplaces and feeds. Only changes go out, with exactly the right fields per channel.

You can read about all channels and the safety in transit on Integrations.

Frequently asked questions

Product catalogue FAQs

It is one clean record per product, merged from all your sources. Complete, in your structure, and for every field you know where it came from.

SyncRefine matches on hard identifiers like SKU, EAN and barcode, and on top of that recognises the same products via name and attributes. Edge cases go to the queue.

Yes. What you set by hand wins over automations. You can also lock a field, so nothing touches it any more.

Always. Your source stays the bottom layer. With one click you peel an enrichment off and the original value is back.

Yes. You see per field how complete your catalogue is, duplicate SKUs are flagged and unusual price or stock jumps are set aside for review.

Yes. We turn every supplier photo into a light, sharp file in the right size for every spot, automatically. That keeps your pages fast, which counts for Google, and you save storage because the same photo is stored only once.

Curious what your catalogue will look like?

We always start with your own files. That way you see right away what one clean record looks like, before you decide anything.

We think along and build a plan together

In half an hour we show you how your scattered data becomes one sales-ready catalogue.

Kenneth Dekker
Automation & data integration