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SyncRefine

Julian Marulanda

AI innovation & process management

Guards which AI actually works at SyncRefine, and the process that keeps enrichment reliable at scale.

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Areas of expertise
AI innovationAI evaluation & qualityProcess managementSupplier onboardingData quality

About Julian

Julian Marulanda focuses on AI innovation and process management at SyncRefine. He tests which new AI models and techniques genuinely perform better on product data, and guards how they land safely in the platform: a sample first, only then the whole catalogue, and always with a person approving the proposals. The other half of his work is the process around it. He standardises the onboarding of new suppliers and audits the enrichment and publishing flow, so anomalies are caught before they reach a customer. More than once an improvement in the platform came straight out of such an audit: a duplicate row, a mis-mapped field, a piece of copy that was subtly wrong. On this blog he writes about AI in practice: what new models can and cannot do, how to use AI reliably at scale, and how a tight process keeps large assortments consistent and low on errors. His take: AI speeds up the work, a good process makes it reliable.

Articles by Julian
Nordic wholesale is scaling on AI faster than its catalogs can keep up
Product data

Nordic wholesale is scaling on AI faster than its catalogs can keep up

Nordic B2B is betting on AI, but AI scales bad product data instead of fixing it. What CDON, PriceSpy and PriceRunner reject, and the layer that fixes it.

7 min readRead
Merge Simple Products into Variants, Without the Spreadsheet
Product data

Merge Simple Products into Variants, Without the Spreadsheet

Your supplier lists every size and color as a separate product. How to merge simple products into configurable or variable products, without broken URLs.

8 min readRead
Product data quality: stop bad data at the gate
Data quality

Product data quality: stop bad data at the gate

Product data quality starts with a gate, not a clean-up: quality gates block pricing errors, duplicate SKUs and mass deletions before they go live.

7 min readRead
Product Image Optimisation for Core Web Vitals
SEO

Product Image Optimisation for Core Web Vitals

Product image optimisation done right: why heavy supplier photos wreck your LCP and Core Web Vitals, and how WebP and the correct size make pages fast.

6 min readRead
How to win on CDON when your product needs to speak four languages at once
Feeds

How to win on CDON when your product needs to speak four languages at once

Winning on CDON is not a translation job but a data one: EAN, MPN, brand and a real localized description per Nordic market, Finnish and Nynorsk included.

8 min readRead
Product Data Consolidation: Building One Golden Record
Wholesale

Product Data Consolidation: Building One Golden Record

Product data consolidation done right: deduplicate supplier feeds on SKU and EAN into one clean golden record, with per-field provenance you can trust.

5 min readRead
AI Product Descriptions: Write and Translate at Scale
AI

AI Product Descriptions: Write and Translate at Scale

AI product descriptions only work when the product data underneath is clean. Write unique, findable copy, fill in attributes and translate into 42 languages.

6 min readRead

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